All is fair in the game of ecommerce—even working with a potential competitor.
It’s why an increasing number of direct-to-consumer brands are using Target to test a retail strategy—and why the retailer is open to it. As both try to compete with Amazon’s ever-increasing dominance, it’s one way these companies get to fight the ecommerce giant. Direct-to-consumer companies like Quip, Harry’s and Native have joined Target to see if retail works for them.
“Everyone is out for themselves,” said Bruce Winder, a retail analyst.
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