The Trends Shaping Email Marketing in 2022

As marketing becomes more performance-driven, one thing has become clear: Email remains a formidable channel, delivering an ROI of $44 to every $1 spent. But there are a range of evolving issues that email marketers are facing, from the impact of Apple’s Mail Privacy Protection (MPP) to email’s role in omnichannel communications to the challenges of managing an agile email strategy.

A new ebook from SparkPost, “Email in 2022: The Trends, Behaviors and Benchmarks Driving Email Forward,” highlights the key issues that email marketing professionals will need to know about to be effective this year. It is based on a global survey of 224 email practitioners and 2,000 marketing leaders.

Among the ebook’s key insights:

• The impact of privacy regulations: 72% of email practitioners said they’re concerned with how privacy changes will affect their ability to perform.

• Budgets are back: 63% of marketers said their budgets and priorities reflect pre-Covid levels and 70% reported their business performance was better overall compared to 2020.

• Greater marketing alignment: 95% of leaders said email marketing was aligned with other marketing disciplines in 2021, compared to 50% in 2020.

Maximize the impact of your 2022 email campaigns. Download the ebook.