Will economic tensions affect holiday spending? New research from Aki Technologies, the Media Division of Inmar Intelligence, found that 53% of consumers expect rising inflation or an economic slowdown to impact their 2023 holiday celebrations. Still, 47% of shoppers expect to spend more than $500 on holiday presents this year.
Based on an exclusive survey of more than 1,000 consumers, the “2023 Holiday Commerce Report” from Aki Technologies identifies the factors that will shape shopping behavior and purchase decisions this holiday season, while offering strategies to engage and inspire holiday shoppers.
The report identifies three key trends influencing the 2023 holidays:
- Frugal Festivities: Savings will be critical to purchase decisions this year, and 87% of shoppers say that promotions, rebates and coupons will be important.
- (S)no(w) Need for Stress: Holiday stress is real, and consumers will respond with increased spend and loyalty to brands and retailers that find ways to relieve it.
- Holidays Break Behaviors: The holiday season is a behavioral bubble. People spend a lot more time shopping, but they’re also much more receptive to ads and base their decisions on different factors.
Make a lasting impact this holiday season. Download the report.
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