The Big Sports Sponsorship Winners So Far This Year

The Big Sports Sponsorship Winners So Far This Year

Measuring the most successful campaigns

The sports world has had an exciting opening to 2022—the Winter Olympics, a highly-watched Super Bowl, Champions League elimination rounds, exciting NBA and NHL seasons—and lots more coming over the rest of the year, including the World Cup. So, who were the top sports sponsors so far this year?

KORE Software’s “Sponsorship ROI in 2022” report measures the impact of nearly 10,000 brands sponsoring major professional sports leagues, teams, events, venues and athletes. The data comes from a range of social and digital channels, including Facebook, Instagram, TikTok, Twitter, VK, Weibo and YouTube, which was then analyzed using computer vision and advanced machine learning.

Among the key findings:

  • Nike continues to be the No. 1 brand promoted by sports organizations and athletes. The rest of the top five were holdovers Emirates and Adidas and newcomers Santander and PlayStation.
  • Brands on the rise include Tata Group, which rose 838 spots into the top 50 thanks to its title sponsorship of the Indian Premier League (cricket). Also rising dramatically into the top 50 was Aramco, a global sponsor of Formula One.
  • Brands that fell from the top 50 included Honda, dropping 54 spots, Chevrolet (down 98 spots) and Vivo (down 122 spots).

Find out more about the brands whose sports sponsorships came out on top. Download the report today.