New Research Identifies Why DEI in Advertising Requires a Holistic Approach
A new era for responsible marketing is here
The importance of diversity, equity and inclusion (DEI) in advertising isn’t new, but it’s never been more important than it is now. Consumers expect it, and marketers need to ensure diversity is reflected in all aspects of their advertising, not just creative.
Based on exclusive research, Matterkind’s “Diversity, Equity & Inclusion in Advertising: A Holistic Approach” explores how consumers feel about DEI in advertising, what advertisers are doing to take action, as well as how to take a holistic approach to creating diverse, equitable and inclusive campaigns that resonate.
Insights include:
DEI commitment: More than 90% of the advertisers said that reducing bias and discrimination in marketing is a priority.
Consumers expect diverse representation: 44% of people said they wouldn’t engage with a brand they felt wasn’t taking diversity and representation seriously.
Room for improvement: Only 22% of people felt the advertising they had seen recently was “very representative” of age, gender, ethnicity, sexuality and disability.
It’s time to drive meaningful change in the industry. Download the report.
