Merge Creative and Media to Make CTV a True Performance Channel
Navigate the new landscape
TV advertising is on the verge of another major growth moment. Great adoption of streaming has led to an increase in inventory, opening TV advertising (or more specifically, CTV advertising) to more brands. But that’s also created a greater need for TV creative. So how can advertisers navigate this new landscape?
It all comes down to technology, as the melding of creative and media turns CTV into a true performance channel a la search and social. A new report from MNTN, “Why Creative and Media’s Merger Will Start a TV Tech Arms Race,” highlights how any brand—big or small—can do this with the right tools.
Key insights include:
CTV campaigns move faster: Longer, more expensive ad creation cycles are a thing of the past. Brands must—and can—produce creative at a faster pace.
TV ads are for everyone: TV campaigns are no longer just for well-funded, large organizations. Smaller and emerging brands can reach premium audiences now, too.
Ad testing is easier: CTV tools allow brands to measure the effectiveness of ads in real time, allowing for easy A/B testing.
Learn to navigate the new TV ad space. Download the report today.
