Conventional wisdom says that people pay attention to TV ads, but today’s streaming viewers are probably doing something else when your ad airs. In fact, 61% of consumers divert their attention when ads come on, and four in 10 will hit the mute button.
These insights come from a survey of more than 2,500 U.S. consumers commissioned by Infillion. “The Consumer-Defined Future of Streaming Is Here” explores streaming viewer behavior, consumer perceptions of ad targeting, data privacy and personalization, and consumer receptivity to new streaming features.
Key findings include:
- Viewers are indifferent to ad length. What impacts them is ad frequency, with 73% saying they see the same ads over and over.
- Personalization pays off. Consumers are 40% more likely to buy groceries and snacks if the messaging is personalized.
- Consumer choice is the future of streaming advertising. People are open to new ad formats. For instance, 57% want the option to switch from one ad to another if they don’t like the first one they see.
Make sure viewers are paying attention to your AVOD ads. Download the report.
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