Advanced Contextual Targeting Is the Future of Ad Tech
Making privacy a priority
As advertisers navigate the ever-evolving ad-tech landscape, contextual targeting has come back strong as a result of the shift from audience-based to interest-based targeting. But how can advertisers take contextual targeting to the next level?
A just-released report from 4D, “State of Advanced Contextual,” explores how advertisers can reach new audiences at scale with advanced contextual targeting, in ways that are smarter, more transparent and privacy-compliant.
Insights include:
Privacy-first approach: Brands can reach audiences at scale without personal identifiers, instead gaining their attention in environments that they trust.
Evolved targeting: The combination of text, image and video analysis can deliver in-depth categorization focused on a brand’s campaign objectives.
Brand safety and suitability: Advanced artificial intelligence and machine learning protects brands within the environments they’re in, across video and display.
Tap into full cycle of contextual intelligence to boost results. Download the report.
