Advanced Contextual Targeting Is the Future of Ad Tech

Advanced Contextual Targeting Is the Future of Ad Tech

Making privacy a priority

As advertisers navigate the ever-evolving ad-tech landscape, contextual targeting has come back strong as a result of the shift from audience-based to interest-based targeting. But how can advertisers take contextual targeting to the next level?

A just-released report from 4D, “State of Advanced Contextual,” explores how advertisers can reach new audiences at scale with advanced contextual targeting, in ways that are smarter, more transparent and privacy-compliant.

Insights include:

  • Privacy-first approach: Brands can reach audiences at scale without personal identifiers, instead gaining their attention in environments that they trust.
  • Evolved targeting: The combination of text, image and video analysis can deliver in-depth categorization focused on a brand’s campaign objectives.
  • Brand safety and suitability: Advanced artificial intelligence and machine learning protects brands within the environments they’re in, across video and display.

Tap into full cycle of contextual intelligence to boost results. Download the report.

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