The CMO Reboot Playbook
Reallocation of Spend
Investing in brand versus performance is a constant tug of war, but oftentimes the ROI of brand-building is hard to defend. Learn how to approach brand and performance together—at the intersection of building buzz and building business.
A Real Approach to Measuring Multistage Marketing
Doug Jensen, SVP Go-to-Market Analytics and Activation and Learning Center of Excellence, The Estée Lauder Companies
Taking An Integrated Business Approach
Marisa Thalberg, EVP, Chief Brand and Marketing Officer, Lowe’s Companies, Inc
Supporting Your Brand By Measuring What Matters
Tariq Hassan, CMO, Petco