Investing in brand versus performance is a constant tug of war, but oftentimes the ROI of brand-building is hard to defend. Learn how to approach brand and performance together—at the intersection of building buzz and building business.

A Real Approach to Measuring Multistage Marketing

Doug Jensen, SVP Go-to-Market Analytics and Activation and Learning Center of Excellence, The Estée Lauder Companies

Marisa Thalberg headshot accompanied by text: CMO REBOOT PLAYBOOKS. Taking An Integrated Business Approach.

Taking An Integrated Business Approach

Marisa Thalberg, EVP, Chief Brand and Marketing Officer, Lowe’s Companies, Inc

Supporting Your Brand By Measuring What Matters

Tariq Hassan, CMO, Petco