NexTech

Zeta Global to Purchase Sizmek Assets in $36 Million Deal

Pair announce sale of Sizmek's data management and demand-side platforms

Zeta Global closed its purchase of Sizmek's DMP and DSP this week. Zeta Global/Sizkmek
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By Ronan Shields

April 22, 2019

Sizmek has agreed to sell its data management and demand-side platforms to Zeta Global in a deal that will see the latter pay up to $36 million for the assets. The proposed private sale was announced late on Friday afternoon.

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Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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