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Online marketing is in flux given the groundswell in demands for greater data privacy signaling the end for the traditional means of online advertising.
Although with that comes fresh opportunity, and now a wave of hopefuls eager to cash in on the need for innovation are attracting serious financial backing.
ZeoTap, a company that positions itself as a “customer data platform,” is the latest such example with today’s announcement of a $11 million extension to its earlier Series C funding round, a development that brings its total investment to $90 million.
The company’s Series C round began with a $42 million trench in July 2020 and continued with a further $18 million in November of that year with Liberty Global Ventures leading the latest extension.
ZeoTap’s CDP offering includes a universal identifier called ID+ which the company claims has proven popular with advertisers eager to...