YouTube’s New Find a Way #WithMe Spot Shows How People Are Getting Through 2020

The campaign has totaled 2.13 billion social impressions since kicking off in March

YouTube started seeing #WithMe trends on its platform in 2010 as a way to encourage people to do things together, and in late March, in the early stages of the pandemic, it incorporated #WithMe into its #StayHome effort to stress the importance of adhering to social distancing guidelines.

The Google-owned video site introduced its latest #WithMe spot Tuesday, Find a Way #WithMe, to showcase the creative ways that people are getting through 2020, while spotlighting the importance of mental health ahead of Mental Illness Awareness Week in October.

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