YouTube is adding new brand suitability tools to help advertisers make better media buying decisions, the company exclusively shared with Adweek. These new features will allow advertisers to apply brand safety categories more consistently to other Google properties—and to better understand how brand safety decisions impact reach.
These new tools are not currently available but will be in the coming months, said Danielle Wolinsky, global head of video buying and responsibility.
The new features are announced as the company celebrates its second consecutive content-level brand safety accreditation from the Media Rating Council.
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