YouTube Receives Content-Level Brand Safety Accreditation From Media Rating Council

Debbie Weinstein, vice president of YouTube and video global solutions, said in a blog post that the Google-owned video site’s multiyear commitment to investing in policy development, staffing and technology led to the accreditation, which followed an extensive audit of the policies that determine which videos can remain on YouTube and which are eligible for monetization.

She credited the combination of automated systems that analyze videos that are uploaded to YouTube and human content raters that augment the technology’s work.

Weinstein said YouTube will strive to remain at least 99% effective in ensuring the brand safety of ad placements on its platform, in accordance with industry definitions, adding, “Whatever challenges lie ahead, we will remain humble and alert, enabling us to be the best possible partner to advertisers while continuing to support a responsible...