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YouTube detailed several advertising updates Monday related to shopping, audio and streaming.
Product feeds, which were already available for ads on the main site and in YouTube Shorts, were extended to Discovery ads, and they will soon include local offers, which will enable brands to provide real-time availability for products in their Google Merchant Center so shoppers can find the most convenient locations to make their purchases.
The Google-owned video site also said more creators will gain access to product feeds so they can transform their content into a virtual storefront by tagging products in videos and Shorts.
YouTube said video action campaigns with product feeds on Shorts saw conversions more than 70% higher than those without product feeds, adding that early tester Puma
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