YouTube is launching targeting tools to better help marketers engage with hard-to-reach audiences, a growing problem for marketers eager to engage with viewers abandoning linear TV in droves.
The launch, announced today, will give advertisers the ability to engage audiences watching live TV on YouTube as well as those watching on-demand videos on the video-sharing network via traditional TV sets.
The new services let brands reach YouTube audiences on computers, mobile phones and tablets in Google Ads (formerly AdWords) as well as Display and Video 360 (formerly DBM).
Advertisers can optimize their campaigns to target such audiences by using different creative or adjusting their campaign’s bid setting to target a specific device type.
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