Zefr, a contextual data platform for brands and agencies, is teaming up with YouTube on a brand safety and suitability measurement solution.
The company was also added to the YouTube Measurement Program as a brand suitability and contextual targeting partner, meaning that brands can apply Zefr’s contextual data for granular post-campaign verification, based on industry-standard risk thresholds as defined by the 4A’s and the Global Alliance for Responsible Media.
Zefr said these reporting capabilities will be developed and rolled out throughout 2021 at it collaborates with the video site on integration with the Google
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