Nielsen and the Future of TV Measurement

The company helps uncover what audiences want so marketers can make media that counts

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We all have our favorite TV shows, and it seems every year there’s a new hit series to add to our watchlist. What do these trends mean, especially to marketers?

For decades, Nielsen was the place where advertisers and marketers could turn to better connect with their audiences by understanding how to best optimize content for them.

In this episode of Young Influentials, Adweek digital editor and host Colin Daniels sits down with Imran Hirani, general manager of Nielsen Scarborough. Hirani shares key considerations for marketers to account for when evaluating emerging media platforms for marketing strategies and how brands can build authentic connections to fortify their mission to key audiences.

Stream the new episode below, or listen and subscribe on Apple PodcastsSpotifyStitcher or iHeartRadio.