Yext and Adobe Collaborate to Unify Brand Experiences Across the Web

The partnership, which Yext announced Wednesday morning, will enable brands on Adobe’s platform to boost their data outside of their Adobe-hosted sites and across all of the properties under Yext’s purview, including dozens of search engines, mobile apps and voice assistants.

While brands often have a handle on the content on their own website, things can get sticky when customers try to find information on the brand through third parties, which might push unverified intel.