Yext and Adobe are collaborating to give brands a tighter grip on their digital reputation.
The partnership, which Yext announced Wednesday morning, will enable brands on Adobe’s platform to boost their data outside of their Adobe-hosted sites and across all of the properties under Yext’s purview, including dozens of search engines, mobile apps and voice assistants.
While brands often have a handle on the content on their own website, things can get sticky when customers try to find information on the brand through third parties, which might push unverified intel.
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