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The business directory and crowdsourced review forum said the revamped ads dashboard is aimed at giving business owners the ability to better manage their campaigns through reviewing key reporting and tracking information.
Director of product management Alon Shiran wrote in a blog post Thursday, “For years, business owners have been asking for additional control over their ads on Yelp and, in turn, we’re constantly looking for new ways to meet those requests with new and innovative products.