Ycor Pulls Out of Sizmek Auction, Paving the Way for Amazon

Weborama asserts company already 'selected their preferred bidder'

In one of ad tech’s more curious incidents this year, Ycor threw its hat into the ring earlier this month for the sell-off of the Sizmek ad server and dynamic creative optimization business after Amazon announced it agreed to buy the assets in the Chapter 11 proceedings. But now the has pulled out of the auction.