Ycor Pulls Out of Sizmek Auction, Paving the Way for Amazon

Weborama asserts company already 'selected their preferred bidder'

Amazon has been expected to snap up Sizmek since early May. Amazon, Sizmek

In one of ad tech’s more curious incidents this year, Ycor threw its hat into the ring earlier this month for the sell-off of the Sizmek ad server and dynamic creative optimization business after Amazon announced it agreed to buy the assets in the Chapter 11 proceedings. But now the has pulled out of the auction.

@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.