Yahoo Paid Zero Cash for Its 25% Stake in Taboola

The terms are another facet of a recessionary-friendly deal


Yahoo is not paying cash to own the approximate 25% stake in content recommendation ad-tech firm Taboola, according to sources familiar with the situation, marking a sign of the times as the economy braces for a long winter.

Taboola, which is publicly traded, will issue new shares as part of the deal giving Yahoo an equity stake, one of the sources said. At midday Thursday, Taboola shares were trading at $2.82, down from a 52-week high of $8.16

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