Yahoo and Amobee DSPs Remove Google Open Bidding as a Source of Supply

The companies are following in the footsteps of The Trade Desk

The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply for their clients, sources tell Adweek, a decision that industry experts attribute to efforts toward supply-chain optimization and a growing movement to curb the influence of Google.

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