The demand-side platforms of two ad-tech vendors, Yahoo and Amobee, have removed Google Open Bidding as a path of supply for their clients, sources tell Adweek, a decision that industry experts attribute to efforts toward supply-chain optimization and a growing movement to curb the influence of Google.
Yahoo and Amobee DSPs Remove Google Open Bidding as a Source of Supply
The companies are following in the footsteps of The Trade Desk
