Xandr’s Brian Lesser on Partnerships, M&A and Overcoming the Cookie Crisis

'CTV is to 2020 what programmatic was to display 2011'

Few executives have the instant name recognition of Brian Lesser: CEO of AT&T’s ad-tech unit Xandr, former chief executive of GroupM in North America, and Adweek’s Executive of the Year in 2018.

Having worked in ad tech since the mid-2000s, Lesser is the man most synonymous with the GroupM programmatic powerhouse of the early-to-mid 2010s, Xaxis. And as a new decade dawns, he is preparing a similarly scaled operation, overseeing a series of acquisitions such as the AppNexus

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