The Future of Identity

Xandr’s Brian Lesser on Partnerships, M&A and Overcoming the Cookie Crisis

'CTV is to 2020 what programmatic was to display 2011'

Xandr believes its efforts over the last two years will help partners overcome the demise of the cookie. Xandr

Few executives have the instant name recognition of Brian Lesser: CEO of AT&T’s ad-tech unit Xandr, former chief executive of GroupM in North America, and Adweek’s Executive of the Year in 2018.

Having worked in ad tech since the mid-2000s, Lesser is the man most synonymous with the GroupM programmatic powerhouse of the early-to-mid 2010s, Xaxis. And as a new decade dawns, he is preparing a similarly scaled operation, overseeing a series of acquisitions such as the AppNexus