Xandr Unveils Pause Ads to Complement the Viewing Experience at CES 2020

AT&T expects to take orders ahead of this year's Upfronts

a living room with a large tv with the xandr logo
AT&T's Xandr plans to use its purchases and third-party relationships to boost its advanced TV wares. Getty Images, Xandr

AT&T’s media arm Xandr started off CES 2020 by unveiling pause ads, a unit it claims will help brands capture audience attention without interrupting the viewer experience.

@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.