Amid reports that AT&T is seeking a buyer for Xandr, the ad-tech unit continues its product rollout as the telco giant separately presses forward with its spinoff of WarnerMedia.
Top line
Xandr has lifted the lid on Monetize TV, a tool that lets advanced TV providers sell ad space at scale by providing advertisers with automated audience-based media buying capabilities.
Programmers currently using Monetize TV include A+E Networks, AMC Networks, Crown Media Family Networks, Discovery, Disney Ad Sales and WarnerMedia with the product building on Xandr’s 2019 purchase of Clypd.
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