With Digital Identity in Flux, Neustar Wants to ‘Fill the Gaps’ of First-Party Data

The ad-tech vendor struck a partnership with Quaero, a customer data platform

Neustar and Quaero logos
Data deletion requests add a new wrinkle to the digital identity problem. Neustar, Quaero

The demise of third-party cookies and the regulatory might of California’s Consumer Privacy Act have both the buy- and sell-side rethinking how they reach consumers.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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