Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
The walled gardens present a major roadblock to consistent, de-duplicated measurement, a group of panelists said Wednesday in a wide-ranging conversation at Adweek’s Convergent TV Summit.
The time to get a clear, consistent answer from these companies is more crucial than ever as consumers continue to cut the cord as the Covid-19 pandemic rages on and they consume content across platforms.
“I think we can all agree that one of the largest obstacles to this unified source of measurement are the walled gardens that are out there,” said Nora Wolfe, senior vice president, group partner, UM Worldwide, adding, “Digitally, with some of the largest players not allowing data to flow outside of the walls, we’re still looking at them in silos.”
This presents issues, especially when consumers watch content across devices.
As
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in