Why Vox Media Chose to Build, Not Buy, a Programmatic Stack

CRO Ryan Pauley on how the company's ad-tech strategy prioritizes its audience

This week has seen Vox Media’s leadership in the spotlight as the company finesses its response to employees’ unionization requests, which, as of this writing, are still being negotiated. (Vox Media declined to comment due to ongoing negotiations, instead passing along a statement from CEO Jim Bankoff, who said that he “couldn’t be more serious about reaching a fair and highly competitive agreement quickly.”)