Why the DNC Is Embracing Personalization in Its Email Marketing Strategy

Hint: It involves getting bigger donations

DNC and Movable Ink

Of all the factors credited for the so-called blue wave of Democratic legislators elected to the House of Representatives in November, there’s one that doesn’t seem to be on many people’s radar: personalized emails. But talk to the Democratic National Committee, and they’ll say the party’s success during the 2018 midterms—which saw a net gain of more than 40 seats—resulted in part from a quiet but effective overhaul of its email strategy.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.