Why Publishers Need to Bulk Up Their Brand Protection Measures

Cloaking and other fraud are far too common

A blue file folder is locked in chains; to the right of the file is a man leaning on the file, holding the key
Having a plan in place is the first step. Getty Images

The discussion about digital ad fraud in the programmatic ecosystem has traditionally centered around the impact on the advertisers. Fueled by consumer-facing brands with large digital ad budgets and enormous pressure on their agencies to comply, demand-side brand safety has been under a constant microscope for the better part of the last decade.

@MikeKorsunsky Michael Korsunsky is CEO of MGID, Inc. N.A.