Why Programmatic Provides a Better Digital Marketing Landscape

It's still working out some bugs, but we're better off than with traditional marketing

Everyone loves to hate on digital advertising, but it is here to stay—and adoption is on the rise. We all like the idea of uninterrupted content consumption, but someone has to pay for everything we do on the internet. The endless hours spent on social media or consuming streaming content wouldn’t exist without the programmatic solutions we use today.