Ad Tech

Why Lawmakers Are Keeping Ad Tech Under Such Close Scrutiny

Certain practices are drawing regulatory attention

man with shocked expression surrounded by messages about cookies — Lawmakers are specifically concerned about the use of bidstream data that's sold and used for targeting and audience profiling.Photo Illustration: Dianna McDougall; Source: Getty Images

By Andrew Blustein

August 26, 2020

Key Insight:

Lawmakers aren’t concerned about data being properly used for advertising purposes; it’s misuse of data by bad actors that’s drawing their ire.

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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