Why Lawmakers Are Keeping Ad Tech Under Such Close Scrutiny

Certain practices are drawing regulatory attention

man with shocked expression surrounded by messages about cookies
Lawmakers are specifically concerned about the use of bidstream data that's sold and used for targeting and audience profiling. Photo Illustration: Dianna McDougall; Source: Getty Images
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.