What’s Next for PRAM as Ad Targeting Fundamentally Changes?

Apple and Google are changing the rules of the game, forcing a rethink from advertisers

Bill Tucker, Dennis Buchheim and Stu Ingis speaking at Mediaweek 2021.
Bill Tucker, Dennis Buchheim and Stu Ingis speaking at Mediaweek 2021. Adweek

When the Partnership for Responsible Addressable Media (PRAM) came to life last August, the changes the $330 billion digital advertising industry was facing were still unclear.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.