Ad Tech

What Will Drive the Next Wave of M&A in Mar Tech?

Can a new breed of acquirers breathe life into a fluctuating market?

Illustration of money and computers
Media and mar-tech deals jumped to 351 in 2019, up from 258 the previous year. Will eagerness to fend off emerging competition spur more in the 2020s?Getty Images
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By Ronan Shields

January 13, 2020

After a relatively quiet 2018, last year was a pretty boisterous party for mar-tech mergers and acquisitions.

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Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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