Ad Tech

What Will Drive the Next Wave of M&A in Mar Tech?

Can a new breed of acquirers breathe life into a fluctuating market?

Illustration of money and computers — Media and mar-tech deals jumped to 351 in 2019, up from 258 the previous year. Will eagerness to fend off emerging competition spur more in the 2020s?Getty Images

By Ronan Shields

January 13, 2020

After a relatively quiet 2018, last year was a pretty boisterous party for mar-tech mergers and acquisitions.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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