What Will Drive the Next Wave of M&A in Mar Tech?

Can a new breed of acquirers breathe life into a fluctuating market?

After a relatively quiet 2018, last year was a pretty boisterous party for mar-tech mergers and acquisitions.

Driven by legacy television players, like AT&T, eager to get ahead of the fast-emerging connected TV sector and midmarket players pooling their fortunes, Luma Partners found, the number of media and mar-tech deals jumped to 351 in 2019, up from 258 the previous year.

With the calendar flipping to a new year, some execs are hoping brands eager to future-proof themselves against digital native interlopers will spur similar exits in the 2020s.

Source: Luma Partners

Luma’s report also showed how the period was notable for the number of ad-tech exits in excess of $100 million (seven in total in 2019) compared with the previous year when there was only one such deal.



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