What State-by-State Data Privacy Laws Mean for the Future of Programmatic

Major players need to support legislation on a federal level

illustration of a map of the United States with locks and arrows
Virginia is the latest U.S. state to pass a user privacy law. Getty Images

With Europe’s GDPR implemented and California’s CCPA waiting in the wings, third-party data is starting to look like fossil fuel: widely seen as dirty, but also widely used and lobbied for—for now.

@BrittanyHodak Brittany Hodak is co-founder of The Superfan Company.