What State-by-State Data Privacy Laws Mean for the Future of Programmatic

Major players need to support legislation on a federal level

illustration of a map of the United States with locks and arrows
California is just one of a number of U.S. states considering legislation. Getty Images

With Europe’s GDPR implemented and California’s CCPA waiting in the wings, third-party data is starting to look like fossil fuel: widely seen as dirty, but also widely used and lobbied for—for now.

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@BrittanyHodak Brittany Hodak is co-founder of The Superfan Company.
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