Ad Tech

What Now for Xandr?

AT&T’s ad-tech unit eyes $1 billion in TV spend amid reports of attempted sale

Many in the industry are wondering just where Xandr will fit in.AT&T
By Ronan Shields & Andrew Blustein

May 20, 2021

The WarnerMedia and Discovery proposed merger ends AT&T’s $85-billion bet on becoming a major TV player. But the telecommunications giant still has to grapple with the future of another multibillion-dollar business unit.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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