Ad Tech

What Now for Xandr?

AT&T’s ad-tech unit eyes $1 billion in TV spend amid reports of attempted sale

Many in the industry are wondering just where Xandr will fit in.AT&T
By Ronan Shields & Andrew Blustein

May 20, 2021

The WarnerMedia and Discovery proposed merger ends AT&T’s $85-billion bet on becoming a major TV player. But the telecommunications giant still has to grapple with the future of another multibillion-dollar business unit.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

Recommended articles
You Might Like

The Future of the Media Industry Starts With Customer Experience

By Salesforce

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

Don’t Let Your Digital Shelf Space Go Untouched

By Tony Neary, Chief Creative Officer, Olberding Brand Family

3 Questions to Ask Yourself in the Sprint to Scale First-Party Data

By Dana Moroze

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}