Platforms

What Marketers Should Know About the Social Media Cases Before the Supreme Court

Platforms could relinquish algorithms, having a knock-on effect on ad rates

a group of microphones in front of the supreme court building — No verdicts are expected until summer at the earliest.Getty Images

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Section 230, the provision in 1996’s Communications Decency Act that offers immunity to tech platforms for the third-party content they host, has dominated arguments at the Supreme Court this week. And while a ruling is not expected until summer, at the earliest, there are some potential consequences that marketers should be aware of.

The Supreme Court justices appeared concerned about the sweeping consequences of limiting social media platforms’ immunity from litigation over what their users post.

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