What Exactly Happens During a Supply Chain Optimization Audit?

IPG's Kinesso spent months putting SSPs through the wringer

a warehouse
IPG's Kinesso began sending out RFIs to SSPs late last year. Getty Images

Supply-path optimization, or SPO, is not a new concept.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.