What Google’s War on Fingerprinting Means for Marketers

Tracking changes fall short of initial fears but pose questions on a widely used practice

Google’s intended changes to how advertisers can target and track users in its market-leading Chrome browser were made apparent this month.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the May 20, 2019, issue of Adweek magazine. Click here to subscribe.