The Future of Identity

What Google’s War on Fingerprinting Means for Marketers

Tracking changes fall short of initial fears but pose questions on a widely used practice

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By Ronan Shields

May 20, 2019

Google’s intended changes to how advertisers can target and track users in its market-leading Chrome browser were made apparent this month.

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This story first appeared in the May 20, 2019, issue of Adweek magazine. Click here to subscribe.

Headshot of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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