It’s been a few weeks since the news broke about the Trump administration considering a TikTok ban. With growing tensions between the U.S. and China, loyal TikTok users and brands are wondering when and if this could happen, and more importantly, what a world without TikTok would look like.
Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe, 7–9 Nov. in London. Virtual passes also available. Sign up today.