What Brands Should Know in the (Unlikely) Event of a TikTok Ban

Avoid losing Gen Z

tik tok
Halting advertising on the platform is not the answer. Kacy Burdette

It’s been a few weeks since the news broke about the Trump administration considering a TikTok ban. With growing tensions between the U.S. and China, loyal TikTok users and brands are wondering when and if this could happen, and more importantly, what a world without TikTok would look like.

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Justin Kline is co-founder of Markerly.