What a Decentralized Web Means for Digital Advertising

The prognosis for ad tech is not good

Startups have been working on projects to decentralize the web for years—it was even a plot point in the last season of HBO’s Silicon Valley—but tongues really began wagging when the father of the World Wide Web, computer scientist Tim Berners-Lee, announced he, too, wants a decentralized web.

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This story first appeared in the October 22, 2018, issue of Adweek magazine. Click here to subscribe.