Brands Urged to Avoid Blunt Use of Ad Tech Amid Ukraine Invasion

Guidance aims to ensure marketing doesn't become 'inadvertent combatant' in war

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The World Federation of Advertisers (WFA) has issued comprehensive guidance for media buyers and sellers to ensure their ad dollars don’t support misinformation as Russia’s war on Ukraine continues to play out not just in the physical world, but the digital one too.

In recent days, Russia has not only amped up its military offense but also its battle against the free press, blocking access to foreign media outlets and criminalizing the spread of “fake news.”

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