Want to Target DTC Shoppers? Go With CTV

Study shows viewers more likely to respond to ads on streaming services

Shoppers were twice as likely to purchase a product after seeing it in a CTV advertisement than if they saw the same advertisement on linear TV. iStock

New research suggests that one key to direct-to-consumer wallets could be streaming services.

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@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.