New research suggests that one key to direct-to-consumer wallets could be streaming services.
Hulu partnered with the video ad-tech company Telaria on new research that shows connected TV, or CTV, is a key channel for DTC brands to increase reach and drive brand awareness among a mobile-first demographic.
DTC shoppers surveyed said they spend 70% more time streaming TV each week than they do using social media. In total, their streaming TV consumption totaled nearly 13 hours per week, 20% more time than they spend watching traditional linear broadcasting.
“This revolution that we’re seeing in TV—streaming and digital-first television—is happening also now in retail, with digital brands changing the way that consumers access goods.”