Want to Target DTC Shoppers? Go With CTV

Study shows viewers more likely to respond to ads on streaming services

New research suggests that one key to direct-to-consumer wallets could be streaming services.

Hulu partnered with the video ad-tech company Telaria on new research that shows connected TV, or CTV, is a key channel for DTC brands to increase reach and drive brand awareness among a mobile-first demographic.

DTC shoppers surveyed said they spend 70% more time streaming TV each week than they do using social media. In total, their streaming TV consumption totaled nearly 13 hours per week, 20% more time than they spend watching traditional linear broadcasting.

“This revolution that we’re seeing in TV—streaming and digital-first television—is happening also now in retail, with digital brands changing the way that consumers access goods.”



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